The 2009 sign law regarding farmers markets that are members of the VTFMA passed by the Vermont State Legislature.

Effective signage is one of the MOST important tools to hosting a successful farmers’ market. This tool discusses signage best practices and provides examples of excellent farmers market signs from around the state.

Thanks to Nicole Fenton of Flavor Communications for sharing this PowerPoint about planning and measuring your marketing. You will find an overview of marketing strategies, tools such as social media, and ways to evaluate your marketing.

Thanks to Pam Knights of Pam Knights Communications for sharing this PowerPoint about creating and communicating your market’s (or farm business’) brand. You will find an overview of marketing materials plus how to use web tools like Facebook and Google.

This publication answers the critical questions: What can farmers do to attract more shoppers to their stands? How can farmers actively market their products in and out of the farmers markets? What can farmers do to better understand customer behavior at the market, and how can they use this information to increase customer satisfaction?

This presentation was given by Maria Rojas, GrowNYC, at the 2017 NOFA-VT Winter Conference and covers tested strategies to increase sales and customer satisfaction. Learn tips for advanced merchandising, appealing to a customer’s behavioral habits, segmenting your market, and leveraging sales data records to make informed marketing decisions.