This report provides a look at a number of case studies from markets across the country that have used innovative community connections to strengthen the market.

This brochure outlines ways in which farmers markets benefit communities, and ways that municipalities can support and improve their local farmers' markets.

This fact sheet, created by Wholesome Wave, explores how to ensure that your market is a place where everyone feels welcome.

Tracking your market’s cumulative gross sales provides essential information about the success of your market. This tool provides a simple, anonymous method for collecting vendor sales info.

Rapid Market Assessment (RMA) is a simple tool that markets can use to take a snapshot of a given market day.  To be most effective, it is best to plan regular RMAs throughout the market season; however, even just conducting the assessment once will collect a lot of information about customer habits and perceptions, market successes and challenges, and areas of the market that can be improved. 

The full RMA consists of three components, which can be done together or individually:

Thanks to Rose Wilson of Rosalie J. Wilson Business Development Services for preparing this tool, which is designed to help track and plan markets’ financial progress.

Learn helpful sales strategies at farmers markets from Gail Hayden, Director of the California Farmers’ Market Association.

As part of the USDA Farmers Market Promotion Program project, NOFA-VT has worked with select farmers markets around the state to help them collect data using customer surveys, visitor counts, and gross sales tracking. The goal is to develop detailed resources to support more markets to implement and use these data collection methods. In this toolkit, we are sharing such resources with detailed instructions and data collection templates for you to use at your own market as well as ideas for how to use this data to help support your market.