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Join us for an engaging follow-up to the previous webinar, “Markets ROI of Organic Transition for Vegetable Farmers,” where we dive deeper into the perspectives of buyers in the organic vegetable market. Attendees will gather insights from multiple buyers like Whole Foods on their sourcing needs, learn about key factors that influence buyer decisions, and learn how to build strong, collaborative relationships with buyers. This conversation is designed specifically for farmers looking to understand the current landscape and future opportunities in organic vegetable markets.