Vermont Organic Farmers (VOF) developed five consumer-focused video clips, designed for easy sharing online, to show the importance and value of organic production. Each video features one benefit, or value, of buying organic products: “No GMOs”, “Taste, “Stewardship”, “Community” and “Integrity”. These values are articulated by organic growers in Vermont, and were filmed on-farm, providing an intimate glimpse into the world of sustainable agriculture.
These videos were produced by Michael Sacca and Helen Whybrow in association with Vermont Organic Farmers and NOFA-VT. All the videos can be found on the NOFA Vermont YouTube channel.