In 2016, the Brattleboro Winter Farmers Market was at a crossroads: do they stay in their lovely light-filled downtown location and increase vendor fees to cover rising costs, depend on unpredictable fundraising, or find a new home? Until then, the market had been self-sustaining, operating on a shoestring budget with little cash reserve to cover increased costs, let alone fund a relocation.
This comprehensive case study, written by market managers Janice Baldwin & Sherry Maher, was funded by Grant no. 16FMPPVT0023, through the USDA Agricultural Marketing Service.
