Vermont Organic Farmers (VOF) developed five consumer-focused video clips, designed for easy sharing online, to show the importance and value of organic production. Each video features one benefit, or value, of buying organic products: “No GMOs”, “Taste, “Stewardship”, “Community” and “Integrity”. These values are articulated by organic growers in Vermont, and were filmed on-farm, providing an intimate glimpse into the world of sustainable agriculture. (All the videos can be found on the NOFA Vermont YouTube channel.)
Certified organic producers in Vermont discuss the relationships they have with their customers and communities. This product was developed with support from U.S. Department of Agriculture’s Agricultural Marketing Service, National Organic Program.