October - March
Vermont farmers and farm service providers will lead eleven online modules. The structure includes both lectures and interactive activities. Online modules are two weeks long and include a two-hour live virtual session on Wednesday evenings, 4:30-6:30 pm. You can expect to spend 2-4 hours to complete individual work between the live sessions. Live sessions include time for connecting with the cohort and Q&A with presenters. Participants are encouraged to attend live, however, all sessions are recorded. Throughout the course of the program, participants will develop their own Farm Plan and have an opportunity to receive feedback. Modules are listed below with brief descriptions and presenters (subject to change). We will also welcome one-two additional farmers with experience relevant to each module to join for live sessions.
Kick-Off Session: Introduction & Orientation Meet the cohort, establish community agreements and orient to the structure, materials and curriculum.
Module 1: Whole Farm Planning - Building a Values Based Business Create a holistic goal statement for your farm business with Melisa Oliva of Ananda Gardens
Module 2: Decision Making Using Your Values Learn strategies for using your holistic goal to make decisions. Consider potential enterprises & sales channels based on your values and holistic goal. With Diggers' Mirth Collective Farm
Module 3: Land - Oppression, Cooperation and Equity in Agriculture Dive into the history of land and agriculture in the US and learn your role in the bigger picture of agriculture in the US. Begin to recognize why this context is critical to understanding as you launch a new business. Discuss land access as a barrier and the historical underpinnings of this. With Dãnia Davy, Esq, Land & Liberation LLC
Module 4: Farm Financials and Record Keeping Learn about three basic financial statements and tools for recordkeeping on the farm. Build out these statements for your farm business. Discuss strategies for prioritizing the business side of farming when all you want to do is grow food! With Mara Hearst of Levy Lamb.
Module 5: Enterprise Projections What will you grow on your farm? Learn tools for determining which enterprises to focus on and understand how to determine what is making you money on the farm. With Reid Miller, NOFA-VT and Ashlyn Bristle of Rebop Farm
Module 6: Values, Money, and Anti-Capitalist Business Building Explore how to build a business that is both values-rooted and financially sustainable. Unpack money beliefs, confront capitalist myths, and explore strategies for meeting your needs without replicating harm.
Module 7: Farm Financing and Land Access Learn about lenders and resources to finance your farm and startup costs. Hear stories from farmers in a variety of scenarios about how they accessed land and financed their business. With Julie Callahan and Rachel Stievater, UVM Extension, and farmer panel
Module 8: Introduction to Marketing Take a broad look at the market landscape in VT and learn about conducting market research. With Rose Wilson, Agriculture Marketing Consultant and farmer TBA
Module 9: Tell Your Story - Branding and Promotion Learn about marketing tools and strategies to tell your farm story, establish your brand, and sell your products. Use your values to develop a brand statement to guide your marketing efforts. Understand the connections between marketing and relationship building. With Mieko Ozeki, Marketing Consultant and farmer TBA
Module 10: Land - Stewardship & Soils Discuss your responsibility as a land steward and dive into some basic principles of soil health. Understand the importance of building a relationship with your land and preparing your business to be resilient in the face of a changing climate. With Cat Buxton, Grow More Waste Less
Farm Plan Show & Tell Participants will each have time to share their Farm Plans and get feedback from the rest of the class. This session is in-person.
Module 11: Land Access and Tenure Tools Learn the nuts and bolts of land access and get connected with resources and support to help you in your land search. Presenter TBA
*Free registration is also available to the NOFA-VT Winter Conference.
March - September:
Participants work one-on-one with a farmer mentor and participate in on-farm education geared specifically toward Farm Beginnings. Our meetings will move to a monthly schedule and include a mix of virtual check-ins and on-farm gatherings with farm tours and production based education with farmer around the state.