As part of the USDA Farmers Market Promotion Program project, NOFA-VT has worked with select farmers markets around the state to help them collect data using customer surveys, visitor counts, and gross sales tracking. The goal is to develop detailed resources to support more markets to implement and use these data collection methods. In this toolkit, we are sharing such resources with detailed instructions and data collection templates for you to use at your own market as well as ideas for how to use this data to help support your market. If you aren’t collecting data already, we hope this will provide a good framework for how and why to do it. For those of you who are already collecting data, we hope these resources can help you make better use of it!