Cutting Through The Noise: Successful Marketing Campaigns That Reach Consumers

This video of the presentation and resources are from the intensive workshop, Cutting Through the Noise: Successful Marketing Campaigns That Reach Customers, given by Jean Hamilton and Rose Wilson at the March 2018 VT Farmers Market Conference. If you find yourself asking: What marketing is best if I just want to increase my market's sales? These resources are for you. These guides take you through the steps of creating a customer-centered marketing campaign for your farmers market. Breaking down the essential components of a marketing plan, these tools will help you develop a deeper understanding of your customers, design goals and metrics to evaluate the success of your campaigns, and prompt you to get your marketing creativity flowing.