2021 Workshops

VTFMA Annual Meeting (members-only) and updates from State Agencies

This is the annual meeting of the membership of the Vermont Farmers Market Association. Please email [email protected] if you have not received your email invitation by February 15th. We will be welcoming new Board members, virtually meeting the new VTFMA coordinator and hearing from state agencies about market updates and guidance around Covid-19.

When: March 3rd, 12:00-12:45pm - Annual Meeting

                               12:45-1:45pm - Updates and Q&A with State Agencies

Annual Meeting Agenda:

Introduction of Andrew Graham, new Direct Markets Coordinator for NOFA-VT

VTFMA activities in 2020

Looking forward to 2021

Overview of FMPP Grant

Election of Board members

Updates from State Agencies:

VT Department of Health

  • Prepared Food Sales - Elisabeth Wirsing

VT Agency of Agriculture, Food & Markets 

  • Farmers Market Guidelines - Alissa Matthews
  • Food safety and consumer protection division 
  • Meat inspection section
  • Dairy section
  • Hemp program

    VT Department of Environmental Conservation

    • Composting - Alyssa Eiklor

    VT Department of Children & Families

    • Farm to Family Program - Emily Hammond & Hayley Turner-Lawyer


    • Crop Cash - Emmet Moseley

    Fundraising for Farmers Markets 

    80% of charitable funds come from individual donors, not foundations or businesses. Learn how to build a fundraising program that honors your mission, engages your community, and raises more money.

    • Where money comes from: Building a diverse funding base
    • The basic principles of fundraising
    • Identifying potential donors
    • Engaging board members and volunteers to help with fundraising

    After the workshop concludes we will break out into small groups for informal discussion with other market managers about what we have learned.

    Presenter Bio: Andy Robinson ( provides training and consulting for nonprofits, businesses, and government agencies. Over the past 25 years, Andy has worked with clients in 47 US states and Canada.

    Since the pandemic began in March 2020, he has designed and facilitated 70 online meetings, webinars, and remote workshops covering a variety of topics, including fundraising, board development, marketing, leadership development, facilitation, and train-the-trainer programs.

    Andy is the author of six books, including Train Your Board (and Everyone Else) to Raise Money, His latest is What Every Board Member Needs to Know, Do, and Avoid. He lives in Plainfield, Vermont.

    When: March 10th: 12:00-1:15pm - Workshop

                                     1:15-2:00pm - Small group discussion/networking time

    Planning & Implementing Digital Marketing for 2021 

    Preparing your communications and marketing strategy for the 2021 market season will be key to engaging both loyal and new customers to your Market. We will go over your digital marketing tool set including a user friendly website, writing and scheduling newsletters, and social media. Content marketing topics including fundraising and COVID-19 safety preparations.

    When: March 17th, 12:00-1:15pm

    Presenter Bio: Mieko Ozeki is the former Market Director of the Burlington Farmers Market. She is the owner of Radiance Studios and cofounder of Vermont Womenpreneurs, a digital marketing and event production company. With over a decade of experience crafting content and managing personal/ small business brands, Mieko shares her toolkit to help small businesses thrive.

    Data Collection Tools for your Market 

    Are you capturing lots of data from your market?  Are you making good use of that data? Or still trying to figure out how and where to start?  This session will share the new and improved data tools developed through NOFA-VT’s FMPP Market Metrics Project.  Tools include instructions and workbooks for capturing and analyzing gross sales data and visitor counts.  Markets using the spreadsheets made available at the 2019 conference are invited to share their experiences.  As are markets who have developed their own successful approaches to gathering and collecting market data.

    When: March 24th, 12:00-1:15pm

    Presenter Bio: Sherry Maher is a founding member of Post Oil Solutions, a grass-roots sustainability group in the Brattleboro area, and the sponsoring organization for the Brattleboro Winter Farmers’ Market.  She has managed the winter market in Brattleboro since its inception in 2006, and organized and managed the Townshend Farmers’ Market from 2008-2013.  She served on the VTFMA Board from 2009 to 2015, and has worked closely with NOFA-VT over the past 3 years on the Farmers Market Metrics Project funded through an FMPP grant obtained by NOFA-VT.  She lives in Athens Vermont with her husband Tim and their cat Guapo, enjoys gardening, yoga, and visiting farmers markets wherever she travels.

    Face Mask Mandates & the ADA

    During the COVID-19 pandemic, farmers markets across the country are facing questions about creating and enforcing mask policies. Market operators must take steps necessary to protect the health and safety of vendors, customers, and market staff and volunteers, while also respecting the rights of individuals who are not able to wear a mask due to disability. In response to questions from market managers about how to navigate this issue, the team behind the Farmers Market Legal Toolkit has developed a new resource, available here, which outlines how markets can create a mask policy within the context of state and local law, as well as the Americans with Disabilities Act. 

    The Farmers Market Legal Toolkit is an open-access legal resource that helps markets become more resilient and accessible, developed by Vermont Law School’s Center for Agriculture and Food Systems (CAFS) in partnership with the Farmers Market Coalition and NOFA-VT. Representatives from CAFS and the New England ADA Center will provide an overview of this issue and how to use the new resource, with plenty of time reserved for questions and discussion.

    When: March 31st, 12:00-1:15pm - Workshop

                                     1:15-2:00pm - Small group discussion/networking time

    Presenter Bio: Sophia Kruszewski is an Assistant Professor of Law at Vermont Law School, where she also serves as the Center for Agriculture and Food Systems Clinic Director. The Food and Agriculture Clinic is one of a small number of legal clinics in the country exclusively devoted to the food system. Student clinicians work under the supervision of licensed attorneys to provide legal and policy counsel to farmers, food businesses, and related organizations in Vermont and across the country.

    Veronica Gassert is a Master’s degree candidate at Vermont Law School and, as a student clinician in the Food and Agriculture Clinic, contributed significantly to the research, analysis, and production of the new resource on masks and the ADA.

    Stacy Hart is an ADA Trainer, Information and Outreach Specialist for IHCD’s New England ADA Center. Stacy sees her work as a continuation of making our communities more accessible and inclusive of everyone. Previously at Boston Center for Independent Living, Stacy worked with youth and adults with disabilities from diverse backgrounds to achieve their education and independent living goals. She specialized in explaining the Individuals with Disabilities Education Act (IDEA), helping parents through the Individual Education Plan (IEP) process, and assisted with transition services for high school students.