Why Buy Organic: Integrity

Vermont Organic Farmers (VOF) developed five consumer-focused video clips, designed for easy sharing online, to show the importance and value of organic production. Each video features one benefit, or value, of buying organic products: “No GMOs”, “Taste, “Stewardship”, “Community” and “Integrity”.  These values are articulated by organic growers in Vermont, and were filmed on-farm, providing an intimate glimpse into the world of sustainable agriculture. (All the videos can be found on the NOFA Vermont YouTube channel.)

Certified organic producers discuss what is behind the organic claim on certified organic products. Produced by Michael Sacca and Helen Whybrow in association with the staff at the Northeast Organic Farming Association of Vermont. This product was developed with support from U.S. Department of Agriculture’s Agricultural Marketing Service, National Organic Program.​